Leadpages is a landing page, squeeze page, and sales page creation software created by Clay Collins in 2012, that has gained a large user base and loyal following in the Internet marketing community. Clay and the Leadpages team must be doing something right, as they received $5 million in funding from the Foundry Group in Sept., 2013.
In this review, I’ll take a look at how you can use it to build landing pages quickly and easily, the costs, and the program’s limitations.
Leadpages for Marketers
Leadpages solves a big problem for marketers: how to build high-converting landing pages, squeeze pages, webinar pages, and other marketing pages without spending a lot of time and money to do it. I use it to build most of my landing pages and squeeze pages for MTTB.
If you don’t know how to write HTML and CSS, you can use software designed for this process. If you don’t have a website, you can even use Leadpages to host your lead capture pages for you.
One of the big advantages of using Leadpages to create your landing pages, is that you can use one of their 84 templates to design your form by changing the elements and styles. Once you decide on a template, which is sometimes the hardest part, you can have a landing page live on the web in 15 minutes or less. It’s that easy.
Here’s a simple landing page I used for a recent PPV campaign I ran for a CPA offer. When the user clicks on the red “Click Here to Get Access,” button, the email form pops up. After the person enters their email address they go straight to the offer page.
This page took me less than 15 minutes to setup, including the Aweber autoresponder integration.
Editing the elements and styles is as simple as clicking on the section you want to edit and changing the parameters in the box on the left. See the image below. Notice the blue box on the left that says “Content” and the box on the right that says “FREE REPORT REVEALS…” By clicking on either one, it will highlight the other and I can start editing by typing my information.
Here are some of the Features of Leadpages:
- Hosting pages on their servers–When you host your pages on the Leadpages servers your URL will look like this: abccompany.leadpages.net
- Lead Magnet Delivery–You can use Leadpages to deliver your opt-in bribe, such as your ebook or special report, without having to use your autoresponder to do it.
- Sort by Conversion Rate–You can sort their pages to see which ones have the highest conversion rates and choose accordingly. This is like having the first layer of conversion testing done for you.
- Click and Edit Page Creation–Building a page is as simple as clicking on the field you want to edit, typing in the text, and choosing your color.
- Autoresponder Integration–Leadpages integrates with the autoresponder services listed below:
- Constant Contact
You can check your stats anytime with Leadpages as shown in the “Leadpages Analytics” image below. You can see how many people saw your page and how many opt-ins you received, as long as you’ve placed a conversion pixel to track this.
As of the date of this page, 10/17/14, Leadpages has three pricing options, as shown in the table below:
|$37/month||$300 Annual payment|
|$67/month||$480 Annual payment|
|$97/month||$804 Annual payment|
The Standard plan allows you to have unlimited pages and domains, and access to all templates and Leadboxes.
The Pro plan includes everything in the Standard plan and also A/B split testing, Leadlinks, the ability to upload custom landing page templates, priority email support, one free sub-account, and access to the affiliate program.
The Enterprise plan has all the features of the Pro plan and two free sub-accounts and implementation coaching.
I see sites offering a Leadpages discount, but they’re just showing the discount if you opt for the annual plan. I don’t think the company allows affiliate to offer any kind of Leadpages discount from their regular pricing. While discounts aren’t allowed, you might be able to find an affiliate offering a good Leadpages bonus.
For a complete Leadpages pricing chart go here.
Leadpages vs Optimize Press 2.0
I haven’t used Optimize Press enough to do a fair comparison review, but many consider Optimize Press to be a solid Leadpages alternative. Here are my thoughts after limited use of OP 2.0.
I like the ability to create custom pages that’s built into Optimize Press 2.0, and once you get used to the interface, it’s fairly easy to create impressive looking pages. It does take some time to learn how the software works, but once you get the hang of it you’ll appreciate the power it gives you to create highly customized pages.
For a recent project, I had a landing page I wanted to build but had no way to do it with the Leadpages basic package. It wasn’t worth upgrading to the Pro package just for one page, so I built it in Optimize Press instead.
I do like the one off payment model of Optimize Press 2.0 better. The three options are $97, $197, and $297, plus $17 a month for template updates. But for ease of use, speed of implementation, and the ability to host on Leadpages’ speedy servers, it’s worth paying the ongoing subscription for me.
Here’s a good video comparison of Optimize Press 2.0 and Leadpages.
Leadpages Affiliate Program
You must be either a Pro or Enterprise customer to participate in the Leadpages affiliate program. I’m not sure why this exclusion of the Standard subscribers is in place, but I hope the company will reconsider and open it up to all Leadpages subscribers.
Affiliates earn 30% commissions for payments made by customers who signed up with your affiliate link. It must be a lucrative business because I see big marketers who do lots of webinars with Clay Collins to promote it.
As I mentioned earlier, as far as I know there’s no Leadpages discount because the company won’t allow it. The only savings you can get is by opting for the two year or one year payment programs where you get a price break.
Leadpages helps me to get high-quality, professional looking landing pages, squeeze pages, and sales pages up in a hurry. The ease of use and the ability to host pages on their servers, are both key features for me. Unless you’re doing something highly customized, Leadpages should meet most of your marketing needs. I highly recommend it.